31st October 2014
Today, BBC Children in Need has launched their annual BearFaced campaign for its third year running. The charity is asking women across the UK to join them in having a #BearFaced moment to raise money for Children in Need, simply by swapping their makeup for a Pawprint.
Joining Rochelle for this paw-fect challenge includes three-time BAFTA TV Award winner Olivia Colman, Lorraine Kelly, Michelle Keegan, Sophie Ellis-Bextor, Laura Mvula, Ella Eyre and beauty vlogger, Tanya Burr. All have gone BearFaced in a make-up free photo-shoot by world renowned photographer, Rankin.
The BearFaced campaign encourages women across the UK to share a make-up free moment anytime in the run up to Appeal day on Friday 14 November; all they need to do is swap their make-up for a Pawprint. The Pudsey Pawprints as seen on the BearFaced line-up are available exclusively at Boots UK, as well as online from boots.com. Boots have been a key partner to the charity for eleven years, with its customers and colleagues donating, fundraising, to support the projects the charity funds.
This year, for the first time since the campaign began, celebrities are also being joined by women from across the UK who work in, or have been supported by the projects BBC Children in Need fund. The project workers hail from all corners of the UK and work in projects that make a difference to the lives of disadvantaged children and young people across the UK. These eight women have become advocates of the campaign, having seen first-hand the difference that the money raised makes to young lives right here in the UK.